“It’s foundational to us, it’s probably half the story of why people have that connection with Krispy Kreme.”
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While other retailers are only recently beginning to incorporate experiential aspects into their brick-and-mortar stores, “That’s all we know how to do,” said Tattersfield, who describes Krispy Kreme as an experiential brand. The Times Square flagship is set to serve more guests annually than any other Krispy Kreme store in the world, making its mark on one of the most iconic retail strips in the world and solidifying its place as a global purveyor of beloved sweet treats. “But don’t get me wrong, it is about making sure that also get an amazing doughnut experience.” “When you’re talking about one of the biggest global retail strips in the world where the consumer is used to bringing a piece of New York back to other countries, they will be visiting Krispy Kreme would like to see that association that they were there,” Tattersfield said. shops at the beginning of this year, will also be available.Ī rendering of the flagship's exterior at night Credit: Krispy Kreme Doughnut Corporation
Mobile ordering and pickup, which the company began rolling out in U.S. In addition to melt-in-your-mouth Original Glazed doughnuts coming hot off the line, guests on the go will be able to get their hands on Krispy Kreme doughnuts via an exterior walk-up window (where OG dozens, pre-packed assorted dozens and coffee will be available) and an interior grab-and-go counter which will also offer merchandise.
And in case that isn’t enough fodder for the ‘gram, the 4,500-square-foot retail space will feature the world’s largest Krispy Kreme doughnut box: a stadium-style seating area that will fit about two dozen people at a time.
Krispy Kreme fans will be able to watch the doughnuts being made via the brand’s iconic doughnut theater experience (digitally enhanced for the Times Square store), showcasing everything from the mixing of raw ingredients to the mouthwatering glaze waterfall. A digital rendering of the flagship's exterior Credit: Krispy Kreme Doughnut Corporation
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